A new home for Hall & Hart

Hall & Hart is a home builder in the greater Sydney area. They design and build homes around people's unique needs. With a variety of exterior finishes and flexible floorplans, they pride themselves on delivering homes people want to live in. With the recent rebranding, they needed a website that communicated their unique brand proposition, showcased their beautiful homes and drove people to visit the display homes.

As the lead designer, I was responsible for developping a design strategy around content, brand and conversion. A modern UI and simplified messaging helps our users relive the showroom experience on the web.

Client
Hall & Hart

Year
2017

Agency
Webling

Project Type
Responsive web design

Content strategy

Aligning user needs with brand strategy

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Wireframing

Connecting the dots

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Design

Form & function

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