Hall & Hart is a home builder in the greater Sydney area. They design and build homes around people's unique needs. With a variety of exterior finishes and flexible floorplans, they pride themselves on delivering homes people want to live in. With the recent rebranding, they needed a website that communicated their unique brand proposition, showcased their beautiful homes and drove people to visit the display homes.
As the lead designer, I was responsible for developping a design strategy around content, brand and conversion. A modern UI and simplified messaging helps our users relive the showroom experience on the web.
Aligning user needs with brand strategy
Connecting the dots
Form & function