nsw.gov

UX/UI, STRATEGY

nsw.gov

UX/UI, STRATEGY

Research & strategy

Providing an optimized experience for such a diverse audience can prove to be challenging. Early strategy sessions focused on understanding our users' context and aligning key business objectives with our content strategy.

Research & strategy

Providing an optimized experience for such a diverse audience can prove to be challenging. Early strategy sessions focused on understanding our users' context and aligning key business objectives with our content strategy.

Content strategy

The primary focus with content architeture was to developp a taxonomy that could cater to the broad spectrum of users.

Content strategy

The primary focus with content architeture was to developp a taxonomy that could cater to the broad spectrum of users.

Personalize

Allowing our users to access relevant, up-to date information is a the core of the experience. By integrating geo-localisation functionalities into the website header, we hope to reinforce the concept of localized content.

Personalize

Allowing our users to access relevant, up-to date information is a the core of the experience. By integrating geo-localisation functionalities into the website header, we hope to reinforce the concept of localized content.

Search

More than 50% of the site's visitors use the search field to find relevant information. By surfacing popular and contextual results within the search flow, we can get users to the information they need quicker, without adding much cognitive load.

Search

More than 50% of the site's visitors use the search field to find relevant information. By surfacing popular and contextual results within the search flow, we can get users to the information they need quicker, without adding much cognitive load.

Engage

In an effort to surface and promote various government services, as well as integrated data systems, we grouped localized content into a page-wide widget.

Engage

In an effort to surface and promote various government services, as well as integrated data systems, we grouped localized content into a page-wide widget.

Explore

Year-round, there are great many things happening all across NSW. The opportunity here was to allow users to browse and learn about events based on topics, dates and location.

Explore

Year-round, there are great many things happening all across NSW. The opportunity here was to allow users to browse and learn about events based on topics, dates and location.

Inform

The main objective of the redesign was to allow users with specific needs to quickly find the information they need. A two-tier page layout helped elevate popular content, and allow quick access to deeper sections of the website, all in one view.

Inform

The main objective of the redesign was to allow users with specific needs to quickly find the information they need. A two-tier page layout helped elevate popular content, and allow quick access to deeper sections of the website, all in one view.

Design system

As the lead UI designer, my main responsibility was delivering an extensive style guide to the engineering team. With a concern for accessibility and implementation constraints, I made sure every component was both useful and consistent within the system.

Design system

As the lead UI designer, my main responsibility was delivering an extensive style guide to the engineering team. With a concern for accessibility and implementation constraints, I made sure every component was both useful and consistent within the system.