Hall & Hart

UX/UI, STRATEGY

Hall & Hart

UX/UI, STRATEGY

A new home for Hall & Hart

Hall & Hart are project homes builders with big ambitions. They find that sweet spot where form meets function, budget meets preference and service meets efficiency. In early 2017, they needed to extend their recent rebranding effort to the digital space. 

We worked with them to create a website that showcased their amazing homes all while creating a strong brand narrative through content and user experience.

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2017 – Webling (JWT)

A new home for Hall & Hart

Hall & Hart are project homes builders with big ambitions. They find that sweet spot where form meets function, budget meets preference and service meets efficiency. In early 2017, they needed to extend their recent rebranding effort to the digital space. 

We worked with them to create a website that showcased their amazing homes all while creating a strong brand narrative through content and user experience.

___________________

2017 – Webling (JWT)

Content strategy

Guiding potential buyers to their dream homes is no small task. By identifying three thematic pillars, I organized the content to address specific user journeys.

Content strategy

Guiding potential buyers to their dream homes is no small task. By identifying three thematic pillars, I organized the content to address specific user journeys.

Wireframes

The home browsing experience is central to the website. By showcasing all key information in a single view, visitors were encouraged to explore and compare different home options.

Wireframes

The home browsing experience is central to the website. By showing all key information and interactions in a single view, we enabled visitors to explore and compare different home options.

Design

Color blocks, sans serif typography and dynamic animations gave the website a strong brand impression and clear hierarchy.

Design

Color blocks, sans serif typography and dynamic animations translates a strong brand impression and clear hierarchy.