Osteopathy is a hands on approach to healthcare recognising the important link betwen all bodily systems & structures. As a newly certified practitionner, my client Antoine wanted a visual identity that represented his personnality and unique holistic approach.
A moodboard is the best way to visually communicate the initial creative direction to my clients. For this project, I focused on earthy tones, organic textures and geometric shapes.
Although it’s widely used in the natural medicine industry, the hand is a strong symbol of the close relationship between client and practitioner. I wanted to give it a modern twist while integrating organic textures and warm colors.
A structured grid and muted color palette helps the logo stand on it's own.