01

Start with a story

Humans remember stories over numbers or words. Use them to frame problems, provide context and present ideas.

02

Ask better questions

The quality of your ideas depend on the quality of your questions. Make a habit of asking why before exploring the hows.

03

Follow the content

Most people use the web to access and interact with content. Make sense of it and let it shape your solutions.

04

Trust the data

One look at a dashboard can save you weeks of research and hours of opinionated discussions. Numbers don't lie.

05

Respect the brand

The best design solutions support and amplify the brand equity. It's ok to not always be on trend.

06

Keep it simple

A intuitively simple experience can be a powerful competitive advantage. Design shouldn't feel over-engineered.

Let's connect

I love hearing about new projects and ideas. If you want to collaborate, send me an email (mantoine.roy@gmail.com)