Principles

For inspired design

Principles

For inspired design

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01

Start with a story

Humans think in stories rather than numbers or graphs. Use them to frame problems, provide context and present ideas.

02

Ask better questions

The quality of your ideas depend on the quality of your questions. Make a habit of asking the whys before exploring the hows.

03

Follow the content

Most people use the web to access and interact with content. The easier that is, the better the experience.

04

Trust the data

One look at a dashboard can save you weeks of research and hours of opinionated discussions. Humans lie, numbers don’t.

05

Respect the brand

The best design solutions support and amplify the brand equity. They aren't always on trend, and that's ok.

06

Keep it simple

A intuitively simple experience can be a powerful competitive advantage. Design shouldn't feel over-engineered.

Let's connect

I love hearing about new projects and ideas. If you want to collaborate, send me an email (mantoine.roy@gmail.com)

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